{"id":16011,"date":"2022-05-10T05:11:21","date_gmt":"2022-05-10T05:11:21","guid":{"rendered":"https:\/\/beststartup.co.uk\/londons-7-most-impressive-successful-vps-in-the-apps-space\/"},"modified":"2022-05-10T05:11:21","modified_gmt":"2022-05-10T05:11:21","slug":"londons-7-most-impressive-successful-vps-in-the-apps-space","status":"publish","type":"post","link":"https:\/\/beststartup.co.uk\/londons-7-most-impressive-successful-vps-in-the-apps-space\/","title":{"rendered":"London&#8217;s 7 Most Impressive &#038; Successful VP&#8217;s in the Apps Space"},"content":{"rendered":"\n<p>At <a href=\"https:\/\/beststartup.co.uk\/\">Best Startup UK<\/a> we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. <\/p>\n\n\n\n<p>This list showcases the top London based VP&#8217; operating in the Apps space. If you think a VP&#8217; is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. <\/p>\n\n\n\n<p>The individuals on this list have been included because of exceptional performance in one of the following categories: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovation<\/strong> &#8211; Operating as a key part in an extremely innovative business or startup. <\/li><li><strong>Growth<\/strong> &#8211; Operating as a key figure in the growth and upscale of a market leading business or startup. <\/li><li><strong>Management<\/strong> &#8211; Showing exceptional management skills. <\/li><li><strong>Societal impact<\/strong> &#8211; Putting their business on the map for their positive societal or environmental impact.<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#be2e33\"><strong>Our Data<\/strong> &#8211; We source our data from OSINT (open source intelligence) and public directories such as <a href=\"http:\/\/companieshouse.gov.uk\/\" target=\"_blank\" rel=\"noopener\">Companies House UK<\/a>, <a href=\"https:\/\/crunchbase.com\/\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a>, <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\">SemRush<\/a> and many more. The data from these sources should be treated with a degree of caution and verified yourself. <\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-a5f9d62a1e76ac4a6625f3891b7b7a54 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>\u00c5sa Nystr\u00f6m<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP of Customer Advocacy of Buffer<\/strong><\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><strong>Follow \u00c5sa Nystr\u00f6m: <\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/\u00e5sa-nystr\u00f6m\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/%C3%A5sa-nystr%C3%B6m-08049812\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<p><strong>About Buffer: <\/strong>Social Media Management Software for Growing Brands<\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/buffer.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/buffer\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/bufferapp\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<\/div>\n\n\n_______\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-446e82b0c2c697111faee99688f2246b is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/znj1olxhg0bbifghaevh\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Nick Stone<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP Engineering of Bink<\/strong><\/p><p><\/p><p><strong>Follow Nick Stone: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/nick-stone-4b43\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/nickstone\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Bink: <\/strong>Bink develops a mobile application that links card payment to loyalty schemes.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.bink.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/bink\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/bink\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-09e37c652a0635688f3e76a3abd53b95 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1476101276\/v9nvdcmozinjw9vk2ord.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Royyuru Avinash<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP Products of tenCube<\/strong><\/p><p>Royyuru Avinash is a VP Products at tenCube.<\/p><p><strong>Follow Royyuru Avinash: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/royuuru-avinash\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/avinashroyyuru\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About tenCube: <\/strong>tenCube enables its users to remotely lock and track down a lost device, retrieve a copy of the data securely, and remotely wipe off data.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.wavesecure.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/tencube\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-e566885e7cbf152a5a4028d3ab59656b is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1502238325\/mwg0crtxrcqcyy21t7w3.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Nicky Koopman<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>SVP Business Solutions of AEVI<\/strong><\/p><p>Nicky is a pioneer in digital innovation and is responsible for bringing together AEVI\u2019s digital business solutions. She has over 15 years\u2019 experience working in broadcast media, eCommerce and FinTech industry &#8211; developing digital business &#038; growth strategies and scaling these across markets and customers.<\/p><p><strong>Follow Nicky Koopman: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/nicky-koopman\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/in\/nickykoopman\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About AEVI: <\/strong>AEVI provides a platform for merchant-facing businesses that enables them to upgrade to more agile, more data-driven propositions.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.aevi.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/aevi-international\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/10260672\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-b4ca3ded039147c2976f12a00fd8525c is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1483655091\/bhmr3puxngf1bzbae8ej.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Tom Luke<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP Sales, Marketing and Alliances of Tutela<\/strong><\/p><p><\/p><p><strong>Follow Tom Luke: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/tom-luke\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About Tutela: <\/strong>Tutela crowd-sources mobile usage and experience data from millions of mobile devices every day to provide insight to the mobile industry<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.tutela.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/tutela-technologies\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/tutela-technologies\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-d63dde9db999287a7f66d3d02c0f45f0 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1492785007\/rjbfahb2sx1dexh1muqz.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Steven Hanson<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP, International Sales of AdColony<\/strong><\/p><p><\/p><p><strong>Follow Steven Hanson: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/steven-hanson\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/stevenhanson7\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About AdColony: <\/strong>AdColony is a mobile video ad network offering full-screen quality video ads through its Instant Play technology for brands and apps.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.adcolony.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/adcolony\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/company\/adcolony\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-b518a24db524e9d703af4e1bf0e20df7 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/cd0emngqcbd9gmb1ks7z\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Manos Macromallis<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP of SEKEE<\/strong><\/p><p><\/p><p><strong>Follow Manos Macromallis: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/manos-macromallis\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/mmacromallis\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About PARKGURU, SEKEE: <\/strong>SEKEE is engaging in the development of a mobile application that focuses on innovative communication, content, and application services.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.sekee.gr\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/sekee\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/sekee\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. This list showcases the top London based VP&#8217; operating in the Apps space. If you think a VP&#8217; is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. The individuals on this list have been included because of exceptional performance in one of the following categories: Innovation &#8211; Operating as a key<\/p>\n","protected":false},"author":12,"featured_media":15880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[670],"tags":[],"class_list":["post-16011","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beststartup.co.uk\/wp-content\/uploads\/2022\/05\/Britain.png?fit=2000%2C1000&ssl=1","wps_subtitle":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/16011","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/comments?post=16011"}],"version-history":[{"count":0,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/16011\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media\/15880"}],"wp:attachment":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media?parent=16011"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/categories?post=16011"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/tags?post=16011"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}