{"id":16446,"date":"2022-05-10T13:49:47","date_gmt":"2022-05-10T13:49:47","guid":{"rendered":"https:\/\/beststartup.co.uk\/londons-6-most-impressive-successful-vps-in-the-consumer-goods-space\/"},"modified":"2022-05-10T13:49:47","modified_gmt":"2022-05-10T13:49:47","slug":"londons-6-most-impressive-successful-vps-in-the-consumer-goods-space","status":"publish","type":"post","link":"https:\/\/beststartup.co.uk\/londons-6-most-impressive-successful-vps-in-the-consumer-goods-space\/","title":{"rendered":"London&#8217;s 6 Most Impressive &#038; Successful VP&#8217;s in the Consumer Goods Space"},"content":{"rendered":"\n<p>At <a href=\"https:\/\/beststartup.co.uk\/\">Best Startup UK<\/a> we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. <\/p>\n\n\n\n<p>This list showcases the top London based VP&#8217; operating in the Consumer Goods space. If you think a VP&#8217; is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. <\/p>\n\n\n\n<p>The individuals on this list have been included because of exceptional performance in one of the following categories: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovation<\/strong> &#8211; Operating as a key part in an extremely innovative business or startup. <\/li><li><strong>Growth<\/strong> &#8211; Operating as a key figure in the growth and upscale of a market leading business or startup. <\/li><li><strong>Management<\/strong> &#8211; Showing exceptional management skills. <\/li><li><strong>Societal impact<\/strong> &#8211; Putting their business on the map for their positive societal or environmental impact.<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#be2e33\"><strong>Our Data<\/strong> &#8211; We source our data from OSINT (open source intelligence) and public directories such as <a href=\"http:\/\/companieshouse.gov.uk\/\" target=\"_blank\" rel=\"noopener\">Companies House UK<\/a>, <a href=\"https:\/\/crunchbase.com\/\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a>, <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\">SemRush<\/a> and many more. The data from these sources should be treated with a degree of caution and verified yourself. <\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-059f47ad4f2374be85bf55d1c0519a45 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/brhlqsopqqsmkrykkqnu\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Alex Owens<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP, Global Head of Data &#038; Analytics of Unilever<\/strong><\/p>\n\n\n\n<p>Alex is currently CMI Vice President, Global Head of People Data Centres, AI &#038; Data Governance at Unilever based in London. Prior to joining Unilever, he was Head of Insight &#038; Analytics at Sainsbury\u2019s and had joint accountability for the Nectar relationship. Previous to this, Alex had numerous Insight\/Strategy and Analytics roles in Banking and Media. He started his career over 20 years ago at Millward Brown as Research Manager working across a range of large international FMCG clients e.g. Guinness Africa. After Millward Brown, Alex moved to the BBC where he formed part of the team that developed BBCi Player back in 2000 before moving to support the launch of Freeview. He then moved to BskyB during James Murdoch\u2019s first reign before spending 5 years in banking, first with Capital One and then as Head of Strategy at Lloyds Banking Group. Alex earned a first class honours Bachelor of Arts Degree in Business &#038; Economics from Aberdeen Business School, Robert Gordons University.<\/p>\n\n\n\n<p><strong>Follow Alex Owens: <\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/alex-owens\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/alex-owens-508aa3\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<p><strong>About Unilever: <\/strong>Unilever produces and supplies fast-moving consumer goods in food, home, and personal care product categories worldwide.<\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.unilever.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/unilever\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/company\/unilever\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<\/div>\n\n\n_______\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-19f1e4b83339602a6b0af0f24466ffa9 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/htbuqsd2y7t71qvmwpzc\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Bobby Ford<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Vice President\/Global CISO of Unilever<\/strong><\/p><p><\/p><p><strong>Follow Bobby Ford: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/bobby-ford\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/bobby-ford-18025661\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Unilever: <\/strong>Unilever produces and supplies fast-moving consumer goods in food, home, and personal care product categories worldwide.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.unilever.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/unilever\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/company\/unilever\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-216e8ea02cf0aa8496819755ce932815 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/v1490610393\/tofsaotwnr0xscpodfir.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Sarah Mansfield<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP Global Media Europe &#038; Americas of Unilever<\/strong><\/p><p>Sarah Mansfield has started at Unilever in June 2012. She is responsible for the European, North and South America Media Function supporting the local markets in best in class media plans and capabilities. Previously Sarah led Marketing Services for Unilever\u2019s UK &#038; Ireland business covering media and communications planning and implementation, digital best practice and brand PR. Prior to this Sarah held various roles at Barclays Bank PLC, the most recent as Global Head of Communications and Media at Barclaycard and previously as Head of Innovation Marketing responsible for launching new propositions such as contactless payments, mobile payments to the UK. Sarah has extensive media, communications and digital marketing experience across a number of industry sectors having also worked at various integrated agencies in account management and planning roles. Sarah studied in Sheffield and has a BA (Hons) in Business Studies and Marketing. In her spare time she enjoys running as well as music, playing the violin in a local orchestra.<\/p><p><strong>Follow Sarah Mansfield: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/sarah-mansfield\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sarahmansfield\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Unilever: <\/strong>Unilever produces and supplies fast-moving consumer goods in food, home, and personal care product categories worldwide.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.unilever.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/unilever\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/company\/unilever\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-901b93b1a5b49cd5c43ff614432d749f is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/rwufgmgtzzcvlvxrqmje\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Sam Jones<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Vice President of Torch Capital<\/strong><\/p><p>Sam Jones serves as the Vice President at Torch Capital.<\/p><p><strong>Follow Sam Jones: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/sam-jones-c00d\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sam-jones-6a2b633a\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Torch Capital: <\/strong>Torch Capital is an early-stage consumer-focused venture capital firm.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/torchcapital.vc\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/torch-capital\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/torch-capital\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-cc6dac27e505989c73f4c8a8bb33f48a is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/js0czggxg8xcu2rawyjb\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Melissa Kantor<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP of People Analytics and Insights of The LEGO Group<\/strong><\/p><p>Melissa Kantor is Vice President of People Analytics and Insights at The LEGO Group. She is an accomplished Programme and Changes Director with substantial experience delivering global HR, IT, Digital and Analytics initiatives for the world\u2019s leading corporates across sectors, including the Big Four, global financial institutions, IT and bio-techs, as well as Silicon Valley-based start-ups. Her varied background also includes delivery of Finance, Supply Chain, Quote to Cash and other change initiatives.<\/p><p><strong>Follow Melissa Kantor: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/melissa-kantor\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/melissa-kantor\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About The LEGO Group: <\/strong>The LEGO Group is a family-owned company that specializes in the development of children&#8217;s creativity through playing and learning.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.lego.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/the-lego-group\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/lego-group\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-1490ef1c775bf748550b2877334f144e is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/kiudd79jzh8ixhxeiw3w\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Matt Hiscock<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>VP of Harry&#8217;s<\/strong><\/p><p>Matt Hiscock is General Manager UK of Harry\u2019s Inc., a company that manufactures and sells razor blades and grooming products to brands and consumers all over the world.   Harry\u2019s was founded in 2013 in the United States with its headquarters in New York City, Eisfeld, Germany and London, England. Matt joined Harry\u2019s in 2016 and lead the brands launch into the UK market in June 2017.    Formerly, Matt was Marketing Director for British clothing retailer, Boden, running all global commercial activity across eight dedicated markets.  He spent seven years at leading online fashion store, ASOS, where he had multiple roles, most notably as Head of Operations overseeing international markets, web production, CX and visual merchandising.  Previous to ASOS he worked at British multinational retailer Marks &#038; Spencer for eleven years where he managed the Middle East and Central EU franchise businesses before joining French Connection, a UK-based global fashion and homeware label.   Matt currently lives in Brighton with his fianc\u00e9, Emma, and two daughters.<\/p><p><strong>Follow Matt Hiscock: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/matt-hiscock\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/mahiscock\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Harry&#8217;s: <\/strong>Harry is a developer of an online platform used to sell shaving equipment and accessories for men.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.harrys.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/harrys\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/company\/harry%27s-grooming\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. This list showcases the top London based VP&#8217; operating in the Consumer Goods space. If you think a VP&#8217; is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. The individuals on this list have been included because of exceptional performance in one of the following categories: Innovation &#8211; Operating as a<\/p>\n","protected":false},"author":12,"featured_media":15880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[670],"tags":[],"class_list":["post-16446","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beststartup.co.uk\/wp-content\/uploads\/2022\/05\/Britain.png?fit=2000%2C1000&ssl=1","wps_subtitle":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/16446","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/comments?post=16446"}],"version-history":[{"count":0,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/16446\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media\/15880"}],"wp:attachment":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media?parent=16446"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/categories?post=16446"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/tags?post=16446"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}