{"id":17245,"date":"2022-05-11T09:52:11","date_gmt":"2022-05-11T09:52:11","guid":{"rendered":"https:\/\/beststartup.co.uk\/londons-6-most-impressive-successful-partners-in-the-insurtech-space\/"},"modified":"2022-05-11T09:52:11","modified_gmt":"2022-05-11T09:52:11","slug":"londons-6-most-impressive-successful-partners-in-the-insurtech-space","status":"publish","type":"post","link":"https:\/\/beststartup.co.uk\/londons-6-most-impressive-successful-partners-in-the-insurtech-space\/","title":{"rendered":"London&#8217;s 6 Most Impressive &#038; Successful Partners in the InsurTech Space"},"content":{"rendered":"\n<p>At <a href=\"https:\/\/beststartup.co.uk\/\">Best Startup UK<\/a> we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. <\/p>\n\n\n\n<p>This list showcases the top London based Partner operating in the InsurTech space. If you think a Partner is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. <\/p>\n\n\n\n<p>The individuals on this list have been included because of exceptional performance in one of the following categories: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovation<\/strong> &#8211; Operating as a key part in an extremely innovative business or startup. <\/li><li><strong>Growth<\/strong> &#8211; Operating as a key figure in the growth and upscale of a market leading business or startup. <\/li><li><strong>Management<\/strong> &#8211; Showing exceptional management skills. <\/li><li><strong>Societal impact<\/strong> &#8211; Putting their business on the map for their positive societal or environmental impact.<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#be2e33\"><strong>Our Data<\/strong> &#8211; We source our data from OSINT (open source intelligence) and public directories such as <a href=\"http:\/\/companieshouse.gov.uk\/\" target=\"_blank\" rel=\"noopener\">Companies House UK<\/a>, <a href=\"https:\/\/crunchbase.com\/\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a>, <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\">SemRush<\/a> and many more. The data from these sources should be treated with a degree of caution and verified yourself. <\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-6d04c68b533d1bd4b16a2fb94baedce0 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1501217161\/uoyrwpnymekcjj1q0avr.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Javier Santiso<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder &#038; General Partner of Alma Mundi Ventures<\/strong><\/p>\n\n\n\n<p>Javier Santiso is the managing director of global affairs and new ventures at [Telefonica](https:\/\/www.crunchbase.com\/organization\/telefonica), a diversified telecommunications group that provides fixed line and mobile telephony services. He currently resides in Madrid, Spain.<\/p>\n\n\n\n<p><strong>Follow Javier Santiso: <\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/javier-santiso\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/javier-santiso-0aa08322\/en\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<p><strong>About Alma Mundi Ventures, Start Up Spain, Telefonica: <\/strong>Alma Mundi Ventures is a venture capital firm that funds primarily technology-based companies with B2B and B2B2C business models.<\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/mundiventures.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/alma-mundi-venture\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.google.es\/url?sa=t&#038;rct=j&#038;q=&#038;esrc=s&#038;source=web&#038;cd=1&#038;cad=rja&#038;uact=8&#038;ved=0ahUKEwjFmpOp2LjNAhVHqxoKHSBsD0MQFggeMAA&#038;url=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Falma-mundi-ventures&#038;usg=AFQjCNGZCUpXjEUmsb-MjPgLh_XcOkaWpw\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<\/div>\n\n\n_______\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-b7abf0ee1af86932362aa72154852659 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/il75afqctkrcaqinzted\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Carl Bauer<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founding Partner of Eos Venture Partners<\/strong><\/p><p>Carl joined Eos as a member of the investment committee in 2016 before also joining as a General Partner in early 2017. Carl has spent his career as financial services investment banker mostly focused on insurance. He has held senior positions at Goldman Sachs, JP Morgan, Credit Suisse and Greenhill over a 25 year period. On the InsurTech\/Fintech front, Carl has advised clients in the UK, Germany, Netherlands, Switzerland, Austria, France and Scandinavia including as a member of associated advisory boards.  He is also an active venture capital investor and sits on a number of advisory boards.<\/p><p><strong>Follow Carl Bauer: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/carl-bauer\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/carl-georg-bauer-schlichtegroll-2074b970\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Eos Venture Partners, JP Morgan Chase: <\/strong>Eos Venture Partners is a Strategic Venture Capital Fund Focused Exclusively on Insurance<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.eosventurepartners.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/eos-venture-partners\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sam-evans-1b429237\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-e46f7895f3fb6f2e83d1aaa966a6b8ba is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/guy39nrqqudatczugeqb\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Sam Evans<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founding Partner of Eos Venture Partners<\/strong><\/p><p>Sam runs Eos Venture Partners, an independent, specialist investment and advisory businesses for leading InsurTech innovators. Eos was established in 2016 to facilitate investment for the growing number of InsurTech start-ups. Prior to establishing Eos, Sam was a partner at KPMG where he led the Global Deal Advisory business for insurance. During his career, Sam has worked on over $75bn of insurance related transactions and has worked in many of the large mature and high growth insurance markets around the globe having lived in Australia, Hong Kong, Switzerland and the UK.<\/p><p><strong>Follow Sam Evans: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/sam-evans\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sam-evans-1b429237\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Eos Venture Partners: <\/strong>Eos Venture Partners is a Strategic Venture Capital Fund Focused Exclusively on Insurance<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.eosventurepartners.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/eos-venture-partners\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/sam-evans-1b429237\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-071910e9e22f85994da296c4e1639d14 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/bm3dpc5areh6ymmfmmqa\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Kevin McLoughlin<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Partner and Co-Founder of MTech Capital<\/strong><\/p><p>Kevin McLoughlin spent 22 years in insurance investment banking, most recently as the Global Head of Insurance Investment Banking at Bank of America Merrill Lynch, and prior to that, as Global Head of Insurance Banking at Citigroup. He also spent 7 years as an executive at AIG. Kevin maintains senior level relationships across the insurance industry globally, having advised many of the largest companies during his banking career. Kevin holds an MBA from Columbia Business School and a BA from Boston College. He is based in London.<\/p><p><strong>Follow Kevin McLoughlin: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/kevin-mcloughlin-a14a\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/kevin-mcloughlin-london\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About MTech Capital: <\/strong>MTech Capital is a venture capital firm investing in InsurTech &#8211; technology companies operating in the insurance industry.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.mtechcapital.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/mtech-capital\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/mtech-capital\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-8661690a8a4aec475fa089d03fecf91f is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/otlxostmdfrztvq1ivlb\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Michael Niddam<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Executive Partner of Kamet<\/strong><\/p><p><\/p><p><strong>Follow Michael Niddam: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/michael-niddam\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/micha%C3%ABl-niddam-7607393\/?originalSubdomain=uk\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Kamet: <\/strong>Kamet is an insurtech start-up studio in the health, protection, and assistance space.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.kametventures.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/kamet\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/kamet\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-cb2064c4db46d8d1aba831a16f6984ad is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1506340858\/t3t8jq5wch2sg7cdvwdp.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Garth Shephard<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder &#038; Partner of 72 Capital Limited<\/strong><\/p><p><\/p><p><strong>Follow Garth Shephard: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/garth-shephard\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About 72 Capital Limited: <\/strong>Boutique M&#038;A, fundraising and strategic adviser to the small and mid-cap technology, digital media and sport sectors.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.72capital.co.uk\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/72-capital-limited\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/72capital\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. This list showcases the top London based Partner operating in the InsurTech space. If you think a Partner is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. The individuals on this list have been included because of exceptional performance in one of the following categories: Innovation &#8211; Operating as a key<\/p>\n","protected":false},"author":12,"featured_media":15880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[670],"tags":[],"class_list":["post-17245","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beststartup.co.uk\/wp-content\/uploads\/2022\/05\/Britain.png?fit=2000%2C1000&ssl=1","wps_subtitle":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/17245","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/comments?post=17245"}],"version-history":[{"count":0,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/17245\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media\/15880"}],"wp:attachment":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media?parent=17245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/categories?post=17245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/tags?post=17245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}