{"id":18165,"date":"2022-05-12T07:57:46","date_gmt":"2022-05-12T07:57:46","guid":{"rendered":"https:\/\/beststartup.co.uk\/londons-15-most-impressive-successful-founders-in-the-smart-home-space\/"},"modified":"2022-05-12T07:57:46","modified_gmt":"2022-05-12T07:57:46","slug":"londons-15-most-impressive-successful-founders-in-the-smart-home-space","status":"publish","type":"post","link":"https:\/\/beststartup.co.uk\/londons-15-most-impressive-successful-founders-in-the-smart-home-space\/","title":{"rendered":"London&#8217;s 15 Most Impressive &#038; Successful Founders in the Smart Home Space"},"content":{"rendered":"\n<p>At <a href=\"https:\/\/beststartup.co.uk\/\">Best Startup UK<\/a> we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. <\/p>\n\n\n\n<p>This list showcases the top London based Founder operating in the Smart Home space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. <\/p>\n\n\n\n<p>The individuals on this list have been included because of exceptional performance in one of the following categories: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovation<\/strong> &#8211; Operating as a key part in an extremely innovative business or startup. <\/li><li><strong>Growth<\/strong> &#8211; Operating as a key figure in the growth and upscale of a market leading business or startup. <\/li><li><strong>Management<\/strong> &#8211; Showing exceptional management skills. <\/li><li><strong>Societal impact<\/strong> &#8211; Putting their business on the map for their positive societal or environmental impact.<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#be2e33\"><strong>Our Data<\/strong> &#8211; We source our data from OSINT (open source intelligence) and public directories such as <a href=\"http:\/\/companieshouse.gov.uk\/\" target=\"_blank\" rel=\"noopener\">Companies House UK<\/a>, <a href=\"https:\/\/crunchbase.com\/\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a>, <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\">SemRush<\/a> and many more. The data from these sources should be treated with a degree of caution and verified yourself. <\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-9f8c5a5864a94bdf680ac86b4bf123ec is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/pvitc3t4w2tf6eaqlszy\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Paul Besnainou<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder &#038; CEO of Sweet Inn<\/strong><\/p>\n\n\n\n<p>Paul Besnainou is a 31-year old French-Israeli entrepreneur, who is entirely self-taught. After his high school diploma, he opted to pursue his studies at the Mir Yeshiva rather than attend a prominent business school. Following his seven years of Talmudic studies, he emerged filled with intellectual curiosity, discipline, and an analytical spirit &#8211; characteristics that would lead him to found and direct, only a year later, Sweet Inn. In just 5 years since its founding, Sweet Inn is already located in 13 cities around Europe and in Israel, totaling over 700 apartments and employ more than 200 employees.<\/p>\n\n\n\n<p><strong>Follow Paul Besnainou: <\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/paul-besnainou\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/paul-besnainou\/?ppe=1\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<p><strong>About Sweet Inn: <\/strong>Sweet Inn is a booking platform intended for hotel services for tourists and business travelers.<\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.sweetinn.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/sweet-inn\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/sweetinn\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<\/div>\n\n\n_______\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-f0489b35b150168694b4032d13aba4c6 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/v1469082171\/tljzcnjcoshaalmyj7lv.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Patrick Sheehan<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder and Managing Partner of ETF Partners<\/strong><\/p><p>Patrick is a founder and Partner of the Environmental Technologies Fund. Patrick has worked in venture capital since 1985. He was instrumental in founding 3i\u2019s venture capital practice, and later became the founding Managing Director of its Silicon Valley operation. Before this, he was a research engineer for GEC and Marconi Space Systems.  He was a member of the Executive Committee and Board of EVCA from 2007 to 2010, during which time he also chaired the Venture Capital Committee.  Patrick has a Ph.D. in Electronic Engineering from UCL, London.<\/p><p><strong>Follow Patrick Sheehan: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/patrick-sheehan\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/patrick-sheehan-76182\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About ETF Partners: <\/strong>ETF Partners supports talented entrepreneurs and management teams with investment capital and experience.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.etfpartners.capital\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/etf-partners\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/environmental-technologies-fund---etf\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-3d08a7da159934ff4fec151ff2d14d09 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1469081443\/zkpm42g0vplpwcqmf9ph.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Peter Horsburgh<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Venture Partner and Founder of ETF Partners<\/strong><\/p><p>Founder and Chairman at ETF Partners (Environmental Technologies Fund).<\/p><p><strong>Follow Peter Horsburgh: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/peter-horsburgh\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/peter-horsburgh-a5a28a1\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About ETF Partners: <\/strong>ETF Partners supports talented entrepreneurs and management teams with investment capital and experience.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.etfpartners.capital\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/etf-partners\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/environmental-technologies-fund---etf\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-2610cfdad11bdb12f71a5be3dd111b76 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/esdqerrr20vh9rxiamhb\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Yohei Kiguchi<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Co-Founder &#038; CEO of Enechange<\/strong><\/p><p>Graduated from the University of Tokyo and Oxford graduate school. Joined Milog in 2009. He participated as a co-founder. Joined Cambridge Energy Data Lab in 2013. Jointly joined as a co-founder and data scientist. Joined ENECHANGE in 2015. He participated as a co-founder. Joined SMAP Energy in 2016. He participated as a co-founder. Was elected in 2017 Forbes Europe as 30 entrepreneurs under the age of 30 (\u201cFORBES 30 UNDER 30 EUROPE\u201d).<\/p><p><strong>Follow Yohei Kiguchi: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/shiroguchi-yohei\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/yoheikiguchi\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Cambridge Energy Data Lab, Enechange, SMAP Energy: <\/strong>ENECHANGE is the technology-focused multi-national energy ventures.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/enechange.co.jp\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/enechange\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/6444448?trk=prof-exp-company-name\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-cd2c1b8d6665bd0582c1ce93857a182c is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/cuyounna9ejxy82peugh\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Florian Hoven<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of KeyNest &#8211; Smart Key Exchange<\/strong><\/p><p>As an Airbnb host and frequent user when travelling, I know the struggles for both sides (hosts &#038; guests) when key exchanges are badly coordinated or flights are delayed. Helping hosts &#038; guests to enjoy the Airbnb experience is my every day motivation.  <\/p><p><strong>Follow Florian Hoven: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/florian-hoven\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/florian-hoven-6494a598\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About KeyNest &#8211; Smart Key Exchange: <\/strong>Smart key management solutions for Airbnb hosts, short-term rental operators and estate agents<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.keynest.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/keynest\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/keynest\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-dd66b10ef6483fba13b6a3c211fa2b35 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1460394217\/pwv9js1zfcqzx6i6rmgm.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Marc Figueras<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of KeyNest &#8211; Smart Key Exchange<\/strong><\/p><p><\/p><p><strong>Follow Marc Figueras: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/marc-figueras\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About KeyNest &#8211; Smart Key Exchange: <\/strong>Smart key management solutions for Airbnb hosts, short-term rental operators and estate agents<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.keynest.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/keynest\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/keynest\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-09f0eae82c99b70b248aa31fbb2a29d7 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1457704370\/aiksum7leqk6vkawnyt9.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Tom Carr<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Co-Founder of Verto Homes<\/strong><\/p><p>Proactive, motivated and entrepreneurial, Tom is an expert in residential property development and brokerage. With over a decade\u2019s experience in the industry, he knows the domestic and overseas markets well and understands the complexities of working in multiple jurisdictions. With several high quality developments under his belt, Tom has developed a wide range of residential property development skills. These include site acquisition, design, development, sales and marketing strategy and implementation. At Verto Homes, Tom\u2019s focus is on sales and marketing. He\u2019s also involved at the design and planning stages of every Verto Homes project.<\/p><p><strong>Follow Tom Carr: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/tom-carr\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/tom-carr-a2129014\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Verto Homes: <\/strong>Experienced developers, building 20 Zero Carbon Smart homes that generate their own energy.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/vertohomes.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/verto-homes\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-1a83c692d9495a68873c366602179faa is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Richard Pearce<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Co-Founder of Verto Homes<\/strong><\/p><p>Richard Pearce is Co-Founder at Verto Homes.<\/p><p><strong>Follow Richard Pearce: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/richard-pearce-3\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/richard-pearce-a87b2886\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Verto Homes: <\/strong>Experienced developers, building 20 Zero Carbon Smart homes that generate their own energy.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/vertohomes.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/verto-homes\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-e2c75629667ff5bb575842246b5f1991 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/hpwsrtsyksgpsivfmzz4\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Simon Phelan<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Co-Founder and CEO of Hometree<\/strong><\/p><p><\/p><p><strong>Follow Simon Phelan: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/simon-phelan\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/simon-phelan-004b8818\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Hometree: <\/strong>Hometree exists to make home ownership simple &#038; sustainable<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.hometree.co.uk\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/hometree-2\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/hometree-uk\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-d317dc45f9cb567a604a0aeaca0f30d6 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/v1432353588\/qjxsqrwiimv5khkxhtvl.png\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Alfredo Belfiori<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder &#038; CEO of Flicktek Ltd<\/strong><\/p><p><\/p><p><strong>Follow Alfredo Belfiori: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/alfredo-belfiori\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/alfredobelfiori\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About BetterSpace, Flicktek Ltd: <\/strong>Gesture control for smartwatches, IoT and VR<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.flicktek.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/deus-ex-technology-ltd\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/flicktek\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-eb849c474f8392ae5d7221d044b9f9fb is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Yasser Khattak<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of Den<\/strong><\/p><p>Yasser Khattak is the Founder at Den.<\/p><p><strong>Follow Yasser Khattak: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/yasser-khattak\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/yasserkhattak\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Den: <\/strong>Den is designing the next generation of light switches and plug sockets.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/dendevices.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/den-2\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/eazyswitch\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-8caa49c3f4d599ac5f948deb5b9c4170 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1439916887\/twkfftuckbfkwbwy8fga.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>William Makant<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Co-Founder and CEO of Plumis<\/strong><\/p><p><\/p><p><strong>Follow William Makant: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/william-makant\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/william-makant-4a9a065\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Plumis: <\/strong>Intelligence in the fabric of every building<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.plumis.co.uk\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/plumis\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/plumis-ltd-\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-1c8370b719960b2b7c6d5af3f40dcca0 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1439912547\/casrf5ltam0dehgmfl07.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Yusuf Muhammad<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Co-Founder and Chief Design Officer (CDO) of Plumis<\/strong><\/p><p>Yusuf is a co-inventor of Automist. He has an Honours Masters degree in Engineering and a double Masters in Innovation Design Engineering. He has won numerous design awards for a host of innovations across a number of industries including the James Dyson Award, the Toyota IQ Design Challenge &#038; Transport Design of the Year by the Design Museum to name a few. He also starred in the BBC 2 Show &#8216;The Big Life Fix&#8217;.<\/p><p><strong>Follow Yusuf Muhammad: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/yusuf-muhammad\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/yusufmuhammad\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Plumis: <\/strong>Intelligence in the fabric of every building<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.plumis.co.uk\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/plumis\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/plumis-ltd-\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-875b802c18da2a1b1a7058c26e412dd8 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/v1427124922\/ecr29vkffp16cm5hdbp7.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Marco Matera<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Chief Commercial Officer &#038; Co-Founder of Gideon<\/strong><\/p><p><\/p><p><strong>Follow Marco Matera: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/marco-matera\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About Gideon: <\/strong>Gideon allows users to control all of their smart devices irrespective of brand, from a single application.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/gideon.ai\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/braindrain-solutions-ltd\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/gideon-ai\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-61195e013f7c0f43bb9e68aff7d2a2f1 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/v1430909040\/dysinwshzqqcdtcg3jb8.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Sion Buckler<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of Wave<\/strong><\/p><p><\/p><p><strong>Follow Sion Buckler: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/sion-buckler-2\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About Wave: <\/strong>Wave offers software designed to transform single-board computers into smart home hubs which can make internet and energy freer.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/makeitwave.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/wave-51fe\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. This list showcases the top London based Founder operating in the Smart Home space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. The individuals on this list have been included because of exceptional performance in one of the following categories: Innovation &#8211; Operating as a<\/p>\n","protected":false},"author":12,"featured_media":15880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[670],"tags":[],"class_list":["post-18165","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beststartup.co.uk\/wp-content\/uploads\/2022\/05\/Britain.png?fit=2000%2C1000&ssl=1","wps_subtitle":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/18165","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/comments?post=18165"}],"version-history":[{"count":0,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/18165\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media\/15880"}],"wp:attachment":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media?parent=18165"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/categories?post=18165"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/tags?post=18165"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}