{"id":18991,"date":"2022-05-13T04:25:28","date_gmt":"2022-05-13T04:25:28","guid":{"rendered":"https:\/\/beststartup.co.uk\/newcastle-upon-tynes-7-most-impressive-successful-founders-in-the-apps-space\/"},"modified":"2022-05-13T04:25:28","modified_gmt":"2022-05-13T04:25:28","slug":"newcastle-upon-tynes-7-most-impressive-successful-founders-in-the-apps-space","status":"publish","type":"post","link":"https:\/\/beststartup.co.uk\/newcastle-upon-tynes-7-most-impressive-successful-founders-in-the-apps-space\/","title":{"rendered":"Newcastle upon Tyne&#8217;s 7 Most Impressive &#038; Successful Founders in the Apps Space"},"content":{"rendered":"\n<p>At <a href=\"https:\/\/beststartup.co.uk\/\">Best Startup UK<\/a> we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. <\/p>\n\n\n\n<p>This list showcases the top Newcastle upon Tyne based Founder operating in the Apps space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. <\/p>\n\n\n\n<p>The individuals on this list have been included because of exceptional performance in one of the following categories: <\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>Innovation<\/strong> &#8211; Operating as a key part in an extremely innovative business or startup. <\/li><li><strong>Growth<\/strong> &#8211; Operating as a key figure in the growth and upscale of a market leading business or startup. <\/li><li><strong>Management<\/strong> &#8211; Showing exceptional management skills. <\/li><li><strong>Societal impact<\/strong> &#8211; Putting their business on the map for their positive societal or environmental impact.<\/li><\/ul>\n\n\n\n<p class=\"has-white-color has-text-color has-background\" style=\"background-color:#be2e33\"><strong>Our Data<\/strong> &#8211; We source our data from OSINT (open source intelligence) and public directories such as <a href=\"http:\/\/companieshouse.gov.uk\/\" target=\"_blank\" rel=\"noopener\">Companies House UK<\/a>, <a href=\"https:\/\/crunchbase.com\/\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a>, <a href=\"http:\/\/semrush.com\/\" target=\"_blank\" rel=\"noopener\">SemRush<\/a> and many more. The data from these sources should be treated with a degree of caution and verified yourself. <\/p>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-356328d6fd324205adb1049db3f11753 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\">\n<div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_thumb,h_256,w_256,f_auto,g_faces,z_0.7,q_auto:eco,dpr_1\/v1411474663\/db0uillkex0xk2lmqism.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div>\n\n\n\n<h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Pete Cheyne<\/strong><\/h2>\n\n\n\n<p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of Bottlepay<\/strong><\/p>\n\n\n\n<p>Pete transforms Performance Horizon Group&#8217;s vision into deliverable products with his deep command of how technology powers the performance marketing industry. He has more than 10 years of experience in the affiliate marketing space as former head of technology integration at buy.at Affiliate Network where he managed the technical integration of 500-plus clients and all major third-party tracking vendors.<\/p>\n\n\n\n<p><strong>Follow Pete Cheyne: <\/strong><\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/pete-cheyne\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/petercheyne\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<p><strong>About Bottlepay, Partnerize: <\/strong>Bottle Pay is an app company providing mobile payment, mobile banking, and financial services.<\/p>\n\n\n\n<ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/bottlepay.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/bottle-pay\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/bottlepay\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul>\n\n\n\n<div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div>\n<\/div>\n\n<\/div>\n\n\n_______\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-2b48f35758672f0751afe37bb0121743 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Jerome Iveson<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder &#038; Product Designer of Thrive<\/strong><\/p><p>Jerome Iveson is a Chief Product Officer at GiveToLocal.<\/p><p><strong>Follow Jerome Iveson: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/jerome-iveson\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/jeromeiveson\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Fintegrate, GiveToLocal, Thrive: <\/strong>Beautiful Software for Creative Minds<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.thrivesolo.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/thrive-solo\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-eb0e368b858b6c689e2097edab2b65a6 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1432731079\/pxu8he4wcd0vhaobj2vb.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>David Stidolph<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of Fit Gurus<\/strong><\/p><p>Founder of Fit Gurus.<\/p><p><strong>Follow David Stidolph: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/david-stidolph\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/david-stidolph-545442a3\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About Fit Gurus: <\/strong>The Fitness App &#038; Trainer Marketplace.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/fitgurus.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/fit-gurus\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/fit-gurus\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-1b71784e9db7d0214981c5fe0925cd35 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1474024513\/byto2hvrvjvcpkydeiqu.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Paul Slater<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder, CEO of Fit Gurus<\/strong><\/p><p>Founder at Fit Gurus.<\/p><p><strong>Follow Paul Slater: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/paul-slater\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About Fit Gurus: <\/strong>The Fitness App &#038; Trainer Marketplace.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/fitgurus.com\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/fit-gurus\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/fit-gurus\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-3bbedd0827eee3b259f5790a08240989 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/v1499895766\/iq6vcvjyaireom9madbf.jpg\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Andy Greener<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder &#038; Managing Director of Komodo Design<\/strong><\/p><p><\/p><p><strong>Follow Andy Greener: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/andy-greener\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"\">Linkedin<\/a><\/li><\/ul><p><strong>About Komodo Design: <\/strong>We help great teams build exceptional digital products that people prefer to use.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/www.komododigital.co.uk\/\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/komodo-design\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/komodo-design\/\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-1377a337292dfbc71971963053833f24 is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/ibyrd2x9ntarfadr3kte\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Sarat Pediredla<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Chief Executive Officer &#038; Co-Founder of hedgehog lab<\/strong><\/p><p>Sarat Pediredla is the Chief Executive Officer and Co-Founder at Hedgehog lab.<\/p><p><strong>Follow Sarat Pediredla: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/sarat-pediredla\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/saratpediredla\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About hedgehog lab: <\/strong>hedgehog lab is a consultancy firm that designs and builds business software.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/hedgehoglab.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/hedgehog-lab\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"http:\/\/www.linkedin.com\/company\/hedgehog-lab\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div><div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-9d6595d7 wp-block-columns-is-layout-flex\"><div class=\"wp-block-column has-white-color has-text-color has-background has-link-color wp-elements-b5a738880da91396c7b6df097502941f is-layout-flow wp-block-column-is-layout-flow\" style=\"background-color:#0a2066;padding-top:2em;padding-right:2em;padding-bottom:2em;padding-left:2em\"><div class=\"wp-block-image\"><figure class=\"alignleft size-full is-resized\"><img loading=\"lazy\" decoding=\"async\" data-expand=\"600\" src=\"data:image\/svg+xml;charset=utf-8,%3Csvg xmlns%3D'http%3A%2F%2Fwww.w3.org%2F2000%2Fsvg' viewBox%3D'0 0 154 152'%2F%3E\" data-src=\"https:\/\/res.cloudinary.com\/crunchbase-production\/image\/upload\/c_lpad,h_256,w_256,f_auto,q_auto:eco,dpr_1\/haetyoqfg2spshizezil\" alt=\"\" class=\"lazyload wp-image-14850\" width=\"154\" height=\"152\"\/><\/figure><\/div><h2 class=\"has-white-color has-text-color wp-block-heading\" id=\"single\" style=\"font-size:40px\"><strong>Ian Napier<\/strong><\/h2><p class=\"has-normal-font-size\" style=\"line-height:1.5\"><strong>Founder of TalkBe<\/strong><\/p><p>Ian Napier is the founder of Talkbe. He previously worked at Clink Together Ltd. Ian graduated at Bucks New University with a bachelors degree in creative advertising, interactive media design and management.<\/p><p><strong>Follow Ian Napier: <\/strong><\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"https:\/\/www.crunchbase.com\/person\/ian-napier-f01d\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/in\/ian-napier-92b08026\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><p><strong>About TalkBe: <\/strong>TalkBe is an internet marketing service provider that distributes its clients&#8217; content and manages their audience on messaging platforms.<\/p><ul class=\"has-black-color has-white-background-color has-text-color has-background wp-block-list\"><li><a href=\"http:\/\/talkbe.com\" target=\"_blank\" rel=\"noopener\">Website<\/a><\/li><li><a href=\"https:\/\/www.crunchbase.com\/organization\/talkbe\" target=\"_blank\" rel=\"noopener\">Crunchbase<\/a><\/li><li><a href=\"https:\/\/www.linkedin.com\/company\/talkbe\" target=\"_blank\" rel=\"noopener\">Linkedin<\/a><\/li><\/ul><div class=\"wp-block-buttons alignfull is-horizontal is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-499968f5 wp-block-buttons-is-layout-flex\"><\/div><\/div><\/div>","protected":false},"excerpt":{"rendered":"<p>At Best Startup UK we track over 130,000 UK startups and over 500,000 people who hold key positions in these companies. We use this directory of startups to highlight top employees, founders and board members we think deserve more appreciation than they are currently getting. This list showcases the top Newcastle upon Tyne based Founder operating in the Apps space. If you think a Founder is missing from this list, feel free to contact our editor on editor@beststartup.co.uk. The individuals on this list have been included because of exceptional performance in one of the following categories: Innovation &#8211; Operating as<\/p>\n","protected":false},"author":12,"featured_media":15880,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[670],"tags":[],"class_list":["post-18991","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-people"],"jetpack_featured_media_url":"https:\/\/i0.wp.com\/beststartup.co.uk\/wp-content\/uploads\/2022\/05\/Britain.png?fit=2000%2C1000&ssl=1","wps_subtitle":"","jetpack-related-posts":[],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/18991","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/users\/12"}],"replies":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/comments?post=18991"}],"version-history":[{"count":0,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/posts\/18991\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media\/15880"}],"wp:attachment":[{"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/media?parent=18991"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/categories?post=18991"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/beststartup.co.uk\/wp-json\/wp\/v2\/tags?post=18991"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}